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Content Management 101Content management, online publishing, and online marketing information |
| Displaying 1 to 10 of 44 | Previous 1 2 3 4 5 Next 10 |
Does Telling Someone to 'Click Here' Actually Matter?
By Brian Clark, September 17, 2007
Ever since I started publishing online almost 10 years ago, I've always been a big proponent of having actionable anchor text for links when I really want someone to click. From a copywriting standpoint, it's a no brainer—it's been proven time and time again that if you want someone to do something, you'll get better results if you tell them exactly what to do. Read More
Blasting the Myth of the Fold
By Milissa Tarquini, July 26, 2007
There is an astonishing amount of disbelief that the users of web pages have learned to scroll and that they do so regularly. Holding on to this disbelief – this myth that users won’t scroll to see anything below the fold – is doing everyone a great disservice, most of all our users. Read More
Just Say No to Splash Pages
By John Luxford, March 8, 2007
A look at the pros and cons of splash pages, and why your visitors are best served without one. Read More
The Alexa Issue - A Problem & A Solution
By Josh Pigford, March 6, 2007
Alexa is a tool that tracks and ranks the traffic levels of websites across the internet. But just how does Alexa gather this data and how accurate is the data they collect? Read More
The Role of a logo design in branding a business organization
By Harris Jhosta, March 1, 2007
Advertising is driven by television and the internet, the visual aspects of a brand’s identity are extremely important. The most recognizable aspect of a brand is its logo design. Read More
Numbers Game: The Irrefutable Case for Standards Compliance
By John Luxford, February 26, 2007
I'm going to look at some recent statistics to show why if you don't care about online standards with regards to your website, you stand to lose big. Read More
You Might Be an SEO If…
By John Luxford, February 12, 2007
I thought a bit of humour would be a good way to resuscitate this section of our website. Read More
Why “Content” Has Become a Dirty Word
By Brian Clark, August 8, 2006
The longer I publish online, the more I dislike the word "content." Read More
What users hate most about Web sites
By Sandra Rossi, June 18, 2006
Too many organizations unwittingly give their competitors a free kick by having Web sites that are low on usability and high on annoyance. Read More
Website designers want searches to work for free
By Jefferson Graham, June 14, 2006
Savvy Web marketers realize that consumers turn to the Web to shop and to learn about companies, which is forcing them to market beyond just the company website. Read More
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